Herapia’s History and Team



• Jun 1996: Established CHOI BO SUNG INC. DBA Rotex Hotel & Condo (Los Angeles Korea Town).
• 2011: CHOI BO SUNG INC., Rotex Hotel & Condo is remodeled for 1 year.
• Dec 2013: CHOI BO SUNG INC., Rotex Hotel & Condo is sold.
• Feb 2014: CHOI BO SUNG INC., Purchased a liquor market, management of owned operations.
• Mar 2014: CHOI BO SUNG INC., Fremont Mansion purchase and rental operation.
• Jun 2014: CHOI BO SUNG INC., Established ACE TOP INC. subsidiary, purchased campground, management of owned operations.
• Jun 2014: CHOI BO SUNG INC., Olympic Art Plaza shopping center purchase, management of owned operations.
• Jun 2015: CHOI BO SUNG INC., Established TAE SUNG LLC. Subsidiary
• Jun 2015: CHOI BO SUNG INC., Established CBS PROPERTY GROUP LLC. subsidiary, purchased 5 single houses, management of owned operations.
• Jun 2016 to Jul 2019: HERAPIA, CHOI BO SUNG INC., and CBS PROPERTY GROUP LLC. engaged in the HERAPIA entitlement project, a successfully completed joint venture (253 Apt. & 2nd Level of Commercial, HERAPIA Olympic Project Approved)
• Aug 2016: CHOI BO SUNG INC., Fremont Mansion is sold
• Sep 2016: CHOI BO SUNG INC., Established HERAPIA LLC.
• Jul 2019: CHOI BO SUNG INC., HERAPIA Project of Olympic Art Plaza Shopping Center is sold to Bando Group
• Aug 2019: CHOI BO SUNG INC., Purchased Virgil Condo
• Mar 2020: CHOI BO SUNG INC., Established an affiliate of BOSUNG LLC.
• As of 2020: purchase, ownership, and management of many residential and commercial real estate such as shopping centers, condos, houses, offices, etc.

 

 


 

CEO: LANA K CHOI, Ph.D
HERAPIA LLC CEO
Real Estate Property Investment, Development
CHOI BO SUNG INC CEO
Commercial Property Investment, Management
CBS PROPERTY GROUP LLC CEO
Commercial Property Investment, Management
ACE TOP CEO
Commercial Property Investment, Management
BOSUNG LLC CEO
Real Estate Property Investment

 

Career
• Jun 2019: HERAPIA Entitlement Project Approved
– Obtained permission for residential and commercial complex projects for 3170 Olympic Blvd. CA 90006
– Mixed use development of 254 unit of residential 33,280 sf. Ft. retail commercial with underground parking

• 2011: ROTEX HOTEL & CONDO Remodeling Project
• 1996 to 2013: Representative of ROTEX HOTEL & CONDO (www.rotexhotelcondo.com)
– 3411 W.OLYMPIC BL. LOS ANGELES C.A., 90019


Education
PhD in Business Administration (Marketing Major)


Papers and Books
* Jul 1998: [Journal of the Korean Management Association] No. 18 of the Korean Management Association
“The influence and mediating factors of market orientation on customer satisfaction: A study on the relationship and parameters between the degree of market orientation and customer satisfaction in the hotel industry”
* Feb 1999: [Business Administration Research] Vol. 28, No. 1 of the Korean Business Association
“A Study on the Relationship and Parameters between Market Orientation and Business Results of the Hotel Industry”
* Mar 2000: [Korea Marketing Journal] Vol. 2, No. 1 of the Korean Marketing Association
“Analysis of the relationship between the perception difference between managers and employees on market orientation, by hotel class and business performance”
* Jun 2000: [Tourism Studies Research] Vol. 24 of the Korean Tourism Association No. 1 (volume 31)
“The effect of the market orientation of hotel companies on service quality, customer satisfaction, conversion costs and word-of-mouth communication”


Community Service Activities

• 2019 to Present: Korea Freedom Federation President of LA, Americas
• 2002 to 2019: Advisory Council for Peaceful Unification
• 2013 to 2015: Vice-Chairman of the Federation of American Commerce and Industry
• 2011 to 2018: Director of Korean American Education Foundation
• Jul 2004 to Jun 2016: Director of KACCLA (Korean American Chamber of Commerce of Los Angeles)
• May 9th 2012: Organized the 15th Pyeongtong Cheongwadae (Blue House) Invitational Event
• 2011 to 2014: Director of Korean American Education Center
• 2007 to 2008: Chairman of Los Angeles Korean American Chamber of Commerce
• 2007 to Aug 31st 2013: Visiting Professor at Dongseo University, Busan Korea
• 2003 to Feb 2006: Vice Chairman of Korean American Economic Development Center (KAEDC)
• 2003 to 2006: Member of the World Next Generation Economic Leaders Forum in Korea
• 2001 to 2006 & 2010 to 2012: Director of Foundation for Korean Language & Culture in USA
• 2001: Participated in the 2nd Congress of Korean American Women Leaders in the World invited by the inistry of Gender Equality and Family


Award, Certificate, Commendation

• 2008 12 10: Citation: Presidential Citation No. 5995 (President Lee Myung-bak)
• 2014 03 19: Los Angeles Mayor’s Commendation Eric Garcetti, Mayor of Los Angeles
• 2014 03 19: Certificate of Congressional Recognition Ed Royce Member of Congress of USA 39th Congressional District
• 2014 03 19: State of California Senate Certificate of Recognition Kevin De Leon Senator of CA 22nd District
• 2014 03 19: State of California Senate Certificate of Recognition Bob Huff, Senator of CA 29th District/Senate Republican Leader
• 2014 03 19: State of California Senate Certificate of Recognition Ted W. Lieu, Senator of CA 28th District
• 2014 03 19: Certificate of Recognition & Honoring The Honorable John Chiang California State Controller
• 2014 03 19: State of California Board of Equalization Commendation Jerome E. Horton Chairman of California State Board of Equalization
• 2014 03 19: Resolution Michelle Steel Member & Vice Chair of California State Board of Equalization
• 2014 03 19: City of Los Angeles Certificate of Appreciation 10th District Councilmember Herb J. Wesson, Jr. & Michell Englander 12th District Councilmember City of Los Angeles
• 2009 02 25: Certificate of Appreciation Judy Chu Member of Congress of USA
• 2008 06 27: Certificate of Recognition Diane E. Watson, Ph.D. Member of Congress of USA 33rd Congressional District
• And many others


 

Calvin Lee, RPA®, FMA®

Real Estate Broker, BRE # 01320600

 

Career
• GTR Consulting Group, Inc. & Goldstone Properties, Inc.
• Active since 2014 as a Real Estate Broker
– Professional knowledge and experience in commercial real estate management and real estate sales
– Commercial real estate management such as banks
– 15 years of commercial real estate management at Jamison Service, Inc.
– Direct management of over 800,000 SF office buildings and retail spaces
– 3 years as a loan officer at First Intercontinental Bank

Education
• Business Administration major at University of Southern California
• Complete the Real Estate Manager (RPA) and Facility Management Manager (FMA) programs at Building Owners and Managers Institute International (BOMI International)


 

Dae Young Hur

Team Leader | Realtor
DRE #01489175

 

Career
• Keller Williams
– Completed over 600 real estate transactions and projects as a Real Estate Agent over 17 years
– Our team’s commitment and consistent efforts to pursue the highest standards enable us to provide our customers with the best services and solutions.

Award
• 2007 Best Agency Award, 8th and 12th overall in the Americas, 3rd overall in the West
• Top #8 Producing Agent, Nationwide 2016.Top #12 Producing Agent, Nationwide 2019
• Top #2 Producing Agent, 2016 & 2017 & 2019
• Top #3 Individual GCI Earning Agent, California West Side Los Angeles Region 2017
• Los Angeles Best Residential Real Estate Agent (Since 2015)
• Pulte Home Award (#1 New Home Sales Agent)


 

Austin Yi

Project Planning Team Leader

 

Career
• Norstar Enterprises
– Office manager for more than 20 years of research, trade, project plan, accounting, etc.
– With accumulated experience and knowledge, always pursued the best efficiency and development.

• Phill Trading
– Work experience on multiple projects

Education
• Majored in Business Administration and International Trade at Pacific State University (Master Degree)
• Business Administration major at University of Southern California (Bachelor Degree)


 

Hans Kim

Real Estate Broker, High Desert Team Leader

 

Career
• Commercial Real Estate Broker
– 18 years as a real estate broker and consultant in Victorville, CA
– Utilized real estate-related expertise to build an extensive real estate market network in the High Desert Area

• Advisory of Sperry Van Ness
– Participation and experience in selling, investing, developing, and zoning change process of real estate in Southern California.
• Active since 2007 as President of High Desert Korean Chamber of Commerce
• Working as board of directors at High Desert Korean Senior Association

Education
• Art in Law major at Hankuk University of Foreign Studies (Bachelor Degree)
• AMedia Report from Korea Daily Newspaper